Web-based articles, these days, are increasingly an exercise in pain and frustration. […] This is the tragedy of the commons. It’s your bandwidth, and you’re paying for it, but everybody else is clogging it up with stuff you never asked for or wanted. The result is a hugely degraded user experience – bordering on the completely unusable, in many situations. Is there anybody who can fix this problem? The Guardian

Result? Consumers took matters into their own hands hence the rise of Ad Blockers. More Ad Blockers more individual publishers locking their content (paywalls):

People already hate pop-up ads and pesky paywalls; they won’t want to pull out their credit card each time they want to read an article, either. Rita McGrath, Professor at Columbia Business School.

Rubidyo aims to provide a solution to this. And build a better web [experience]. How?

So, what if consumers use some of that ad bandwidth costs to pay publishers for stories they love? Access premium publishing ad free, with no paywalls or tracking. Every site they love, only stories that matter. Rubidyo aims to make this most affordable: 1-2 coffees per month affordable.

Rubidyo is the next big thing in online web. Change the web along side with us!